Brand identity models

[shortii786]

Hey guys,

anyone good with marketing ere? i need some urgent info on brand identity models preferrably another two. iv gt kapferers identity prism and aakers brand identity model... but can anyone go into further depth and explain this to me,,, thanks

[incredible]

Hi

I dont know if you read my previous message to you in the university section. I needed more info on what you are actualy doing. I didn't get any feedback from you.

As to Branding. It really depends, are you forming a strategy?
you probs aware of Acid testing etc.

Anyways back to your Branding strategies you want to understand allignments and misallignments. i.e what the precieved identity of the organisation, actual identity of the coperation. what's the ideal identity. etc etc. are they aligned with each other. If there is misalignments, what strategies could be put in place?

Remember Branding is part of marketing. It ties in well with one another. I still need more info on your disertation to give you better advice.

No doubt you will have taken the coperation into consideration, product lifecyle etc, all this CAN come into play if you know how to include it.